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  • Apple and Meta vie for VR supremacy, Unity Unleashes its AI, and Adult NFTs raise $1M

Apple and Meta vie for VR supremacy, Unity Unleashes its AI, and Adult NFTs raise $1M

Meta and Apple reveal their latest plays, Unity unleashes its AI for game creators, while the NFT realm continues to surprise (and sell).

In today’s edition: Apple's Vision Pro vies for the VR crown (but it may be too heavy?), while Meta's Quest Plus subscription seeks to secure its dominion. Unity announced two new AI game development platforms, Adult NFTs sell out in 48 hours. Roblox leverages Gen Z to amass over $23B. And a look at Nike’s .SWOOSH 'Airphoria' Virtual Experience. Plus over 15 quick bytes, guides, resources and tools to keep you in the know.

Must-reads

  1. Subscription Service for Virtual Reality: Meta's Quest Plus brings a Netflix-style games subscription to VR, offering a curated collection of premium games and experiences for a monthly fee. (The Verge)

  2. Apple's Vision Pro Headset Design: Apple's upcoming VR/AR headset, Vision Pro, is rumored to lack a top strap in the box, raising questions about user comfort and device stability. (Engadget)

  3. Unleashing the Power of AI for Creators: Unity introduces new AI-powered features, offering creators advanced tools to build immersive experiences and optimize game performance. The new update includes a reinforcement learning feature that trains intelligent agents and a computer vision tool that enhances game visuals. (Yahoo Finance)

  4. Sorare's Successful NFT Auction for Adult Content: Cryptosaurus reports on Sorare's successful NFT auction for adult content, raising nearly $1,000,000 in just 48 hours. (Cryptosaurus)

  5. Branding in the Roblox Metaverse: Fortune shares five crucial tips for brands looking to connect with the Gen Z audience within the Roblox metaverse. (Fortune)

  6. Nike's Virtual Experience in Fortnite: Nike enters the metaverse with 'Airphoria', a virtual experience in Fortnite, aiming to engage with the game's 240 million users. (CoinDesk)

  7. Rewarded Augmented Reality Ads: Niantic has introduced Rewarded AR Ads, giving users in-app rewards for engaging with AR-based advertisements, a creative solution for ad monetization in AR gaming. (Mixed-News)

  8. HSBC's Metaverse Banking: Following the purchase of Silicon Valley Bank, HSBC explores the potential of banking in the metaverse to redefine financial services. (Banking Exchange)

  9. Navigating the Metaverse with Wayfinder: Verses launches the first Wayfinder-based AR navigation solution, aiming to streamline user navigation in the physical and digital realms. (Yahoo Finance)

  10. NFTs Powered by ChatGPT: NFTEvening details how ChatGPT is used to create NFTs, opening up new opportunities in the digital art space. (NFTEvening)

  11. Building the Open Metaverse: Lamina1's executives discuss their strategy and partnerships for building an open metaverse powered by blockchain technology. (XR Today)

  12. Azuki's NFT Ecosystem Expansion: Azuki unveils a new 'Elementals' collection, further expanding its growing NFT ecosystem and contributing to the evolution of digital art and collectibles. (CoinDesk)

Quick Bytes

  • Using Google's geospatialAPI for new AR game concept (above)

  • Could electronic forests elicit the same physiological responses as real ones? (MITTechReview)

  • Virtual Store Fronts Are Expanding. ‘Avamalls’ Could Be Next (Forbes)

  • Decades-long bet on consciousness ends — and it’s philosopher 1, neuroscientist 0 (Nature)

  • Mixed reality concert of Ryuichi Sakamoto’s music by the production company Tin Drum (NYTimes)

  • 35% Of Architects Use VR And AR For Building Design (techbullion)

Academic Papers and Research

  • QuestEnvSim: Environment-Aware Simulated Motion Tracking from Sparse Sensors (above)

  • DORSal: Diffusion for Object-centric Representations of Scenes et al. (link)

  • Virtual reality-assisted distraction during transcatheter aortic valve implantation under local anaesthesia: A randomised study (link)

  • DreamEditor: Text-Driven 3D Scene Editing with Neural Fields (link)

  • Source code and weights for DragGAN (link)

Tools, Guides & Resources

  • Connecting the Dots: Web3, Generative AI and the Metaverse (Equities)

  • Bitcoin NFTs Guide: How To Get Started With Ordinals (Forbes)

  • Metaverse Learning, NFTs in the Intelligence Industry and AI Powered JPEGs With CoinDesk’s Cam Thompson (CoinDesk)

  • The Immersive Healthcare Of The Future: 5 Ways It Will Alter Patient Experience (Forbes)

  • Apple's Vision Pro could be a game changer for fitness (LifeWire)

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